Web & Design

Storefronts built, migrated and ranked.

Three live websites: two e-commerce storefronts I built and run, plus this portfolio itself.

Black Liquorice Company

Public & trade storefronts

Designed and built the company's full public e-commerce website and trade website from the ground up in React with the Shopify Storefront API as a headless backend, and led the migration from Shopify to a Lovable-built React SPA.

Black Liquorice Company

Technical SEO ownership

Prerendering, per-page metadata, JSON-LD structured data, 301 redirect mapping and blog content across both sites, plus a full rewrite of product copy for 90+ active SKUs.

Black Liquorice Company

Ops automation

An automated weekly stock reconciliation workflow converting warehouse PDF counts into CSV imports across both Shopify catalogues.

Live sites

Click through to see the live sites in action.

Black Liquorice Company homepage screenshot
Live public site

Black Liquorice Company

Main e-commerce storefront — the home of the products behind the packaging work.

  • •Built in Magic Path: designed sections, exported to Lovable, then connected to Shopify for products, cart and checkout.
  • •Hero slider, seasonal campaigns, buy-5-get-6 messaging and product grid.
  • •Own all technical SEO, structured data and Google Merchant Center integration.
Visit Black Liquorice Company →
Dr. Krauss Insane Sours homepage screenshot
Live brand site

Dr. Krauss Insane Sours

A loud, single-brand candy site for the most extreme sour sweets on the planet.

  • •Built in Magic Path: bold sections exported to Lovable, connected to Shopify for the product catalog and checkout.
  • •Product cards, flavour picker, reaction video grid and FAQ.
  • •Same headless Shopify approach as the main storefront.
Visit Dr. Krauss Insane Sours →
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You're on it

This Portfolio

The third website — a playful portfolio for a packaging designer who happens to build sites too.

  • •Designed and built to show packaging work alongside the web projects it supports.
  • •Custom CSS animations, a confectionery colour system and the pop-card UI.
  • •Yes, it is listing itself right now. Very meta.
Visit This Portfolio →